Hol-ee Cow! Made with the same durability JW customers have come to know and love, we've created a new spin on the Hol-ee Design. JW's® Hol-ee Cow™ is specifically designed for small dogs and features the same non-toxic, durable, super-stretchy design as the original Hol-ee Roller®. Designed with small mouths in mind, the Hol-ee Cow works great as a chew toy, fetch toy, and treat toy! This versatile dog toy features a unique open design that allows you to stash small treats or kibble inside for house of entertainment for your dog. The non-toxic, durable rubber is gentle on your dog's mouth as they chew. Keep your dog happy and entertained with the JW Hol-ee Cow Dog Toy.