Ammonia is a major cause of litter box odor. It’s toxic to your cat and to you. Our patent-pending Smell Squasher™ technology actually prevents ammonia from forming in the litter box. Cats Incredible™ Litter for Cats works so well, “Your Friends Won’t Know You Have Cats!™”
We use a super premium sodium bentonite clumping clay from the USA which produces firm, easy-to-scoop clumps and is 99.9% dust-free. Our Unscented formula contains no fragrance or perfumes. We DO NOT need any fragrance (like most brands) to cover up the ammonia smell in the litter box because ammonia won’t ever form. Veterinarian Approved. Non-toxic, safe for cats and kittens.